Certainly, such market situation provides an opportunity for sweeteners—the sugar substitutes and most of them have lower unit sweetness price over sucrose. And the players in the industry are optimistic about the future development of sweeteners, especially high intensity sweeteners (HIS, which is one main focus in this issue): according to a survey from CCM which is also referred in the article below in this issue, most respondents believe that HIS will perform well in China and Asia Pacific in the next 3-5 years. Meanwhile, the recent dynamics of many processors, such as Anhui Jinhe, Mengzhou Huaxing and Gansu Puhua, also prove that they are optimistic about the HIS segment, which is an apparent signal for the industry.