기술_시장 자료 Mobile Media

본 자료는 격주 발행되는 정간물입니다.

Mobile Media gets beyond the hype and provides a deep analysis of data - essential for any executive in the mobile entertainment business

Mobile Media, a fortnightly online Research Service delivering:

In-depth research and analysis, regular primary research from our editors and analysts
Exclusive news hard-hitting from major players and markets
Industry benchmark data

Research Coverage

Mobile Media's research & analysis includes:

Company Analysis of the companies that stand at the forefront of mobile data, as well as scrutiny of those aiming to make a mark in the mobile content and services market, including: Google, Sky, Omnifone, NTT DoCoMo, Vodafone.
Sector Analysis scrutiny of the areas you need to understand in order to take advantage of mobile data opportunities. Recent analysis has included mobile TV deployments and strategies, role of location in social-networking services, and music artists/labels' strategy in mobile.
Regional Analysis of markets worldwide, analysing subscriber and mobile data figures and identifying main developments and trends on the mobile content and data services front.

Market Data

Data Revenues/ARPU, by operator - with year-on-year comparison
Content and Data Services usage
Country Profiles - includes mobile data subscriber figures
Data Pricing, by operator
Content Deals
Financial Deals - VC Funding/Mergers & Acquisitions
Content Pricing - games, music, TV/video, and images - by operator and service provider

Mobile Media's data sections cover all regions of the world with every issue including content data usage from the UK, France, Germany, Italy, Spain and the US.

Key Questions Answered

Which mobile applications will be most lucrative for your business?
How can you differentiate your services?
What are the characteristics of a winning business models?
Which strategic partnerships should you make?

Searchable Archive

Mobile Media has up to 7 years worth of mobile content and application industry data that is fully searchable allowing you to search back issues of Mobile Media. Subscribe to Mobile Media online to receive instant access, to read online and download fully formatted PDFs. Access your issues on the day of publication, with no postal delays, and benefit from a fully searchable archive of over 7 years of research material. Online access turns your subscription into a fully featured research tool.

Unique Information

To incorporate a broader topic coverage of the increasingly complex and challenging mobile content and applications space, Mobile Media has changed its emphasis to focus on 'services'. The format includes:

News: 3 pages of exclusive news/news analysis
Mobile Internet: 3 pages of news, analysis and profiles focusing on mobile web topics, such as search, operator portal strategies, direct-to-consumer and mobile/Internet convergence
Mobile Entertainment: 3 pages of news, analysis and profiles focusing on entertainment content, such as music, games, video and TV
Mobile Services: 2 pages of news, analysis and profiles focusing on horizontal data enablers, such as location, payments, billing and device/service management, and specific verticals, such as mobile banking and demographic markets
Profile: 2 pages of analysis focused on a particular market sector or region
Business Analysis: 1-page analysis highlighting interesting deployments, business models, services, etc.
Data: 6 pages including regular service-consumption data from M-Metrics; internally generated data sets (quarterly/biannual) on different sectors of the market, as well as data/content pricing; and country mobile subscriber/mobile data figures plus analysis

Who Should Read This?

Respected and trusted by leading players. Key reading for anyone with a stake in the future of mobile content/data:

Mobile operators
Content and media players
Handset, device and infrastructure vendors
Industry & financial analysts

Bi-Weeekly